Because Internet access was fast and inexpensive, the developers of sites to create Web project began en masse to use sophisticated imaging technology. Among them, of course, Adobe Flash and a new development corporation Microsoft – Microsoft Silverlight 2.0. Thus designers often forget that visitors come to the site for content, not for Web design, even if the original and qualitative performance. The purpose of the developers is clear: the more complex and beautiful design looks site, the more a customer can get the money. If the site is a custom design, you can clearly tell that the site is developed for a long time and is expensive because it came up with a unique idea, wrote specifically for the project site management system, etc. etc.
As a result, the customer thinks it was an effective website, because he paid for it a lot. The fact that the site can be much cheaper, but its effectiveness would be more, the customer said no. Search engine optimization is an animated Flash and Silverlight sites – expensive. The contents of Flash-site indexed by search engines is difficult. SEO-optimizers offer the customer to buy posting links for search engine optimization. Unfortunately, they will have to buy all the time.
Which again will increase development costs and site content. Beauty, as we know, requires sacrifice. But the studio that developed the spectacular animated web site, it adds to its portfolio and expects new development wishing to order a similar web design. This is also expensive and impractical. Ironically, the clients come, because a beautiful custom design quality is the foundation of a corporate site. A tenth of all consider the usability, even though the convenience of the visitor depends on whether it pays off site, and whether to bring money to the owner. Sites unusual animated designs are usually intricate system of obscure reference transitions. On a site visitor does not immediately understand. What does he press and that he then saw. The simple fact that a reference menu of the site should be immediately noticeable, it should stand out, but do not get lost on the background graphic web design is often ignored. It is not necessary to sell a site to do the flashing animation – your customers do not want to be distracted by moving pictures, which more often than is advertising. All that is associated with banners, subconsciously not noticed by users of sites. In addition, there are many special programs and filters that make it possible to hide a similar intrusive advertising animation on the site. Antivirus and firewalls simply do not load or do not show the visitor expensive movies Flash and Silverlight. Because the benefits of animated information, especially if it is many, very low. And the price is high. In developing or ordering website to keep in mind that a visitor comes to your site for content, not design. The appearance of the website is required to help better understand the information that the owner This web resource wants to tell its visitors. Design has no right to replace the meaning of texts on the site. By itself, the design did not able to sell and tell. Just like you can not sell the package instead of goods.