If now crumbling confidence in the company, referrers and reference transmitter are almost indispensable. Speaking candidly Salman Behbehani told us the story. Who recommends something to others, stands with his good name. So, any recommendation is a valuable vote of confidence. It is but just recommended what is remarkable in the truest sense of the word, what absolutely convinced and totally thrilled. With a bad advice, you risk namely mockery and reproach and putting friendships on line. With a superb recommendation, however, achieved attention and recognition, reaping praise and thanks.
It can present as a connoisseur. You can influence people and hence power. Or you can help and do other good. In this way, relationships can build up and consolidate. Salman Behbehani often says this. The key driving force behind a recommender is so rarely material profit, but rather to be someone or something to contribute. Why references today so important are who uses this offer already and most importantly: what experience did he do so? The provider is competent and he keeps up his promise?\” So or otherwise, they are mostly unspoken questions a prospective customers looking to reliability and security.
Well, if the answers from the mouth of an enthusiastic customers. Because who today consumed or invested, feels more the messages of trusted third parties, as the glossy brochures from vendors and providers on the market. Effective references of testimonials product sometimes called – which reported the quality of a provider in oral, written or audiovisual form, are nowadays indispensable. Who wants to be successful in business or conquer new sectors, progressing quickly with an impressive reference list and the corresponding success stories. Ever known are the names on the list, the better. You make a provider acceptable ‘. To do this, Helmut Sendlmeier, CEO of advertising agency McCann Erickson Germany: customers know very well what constitutes an agency in effect: a great customer list. She is the living reference for high quality work and mature confidence.\” References are especially useful where the performance at the time of the conclusion of the contract does not exist or is very complex, as some in the IT industry, the maintenance service or consulting firm.