One claims that in the case of Deep Well, the least two bureaucratic nets (the Cooperative Association/and supply-chain of the coffee) and the net of social relationship between the associates are gifts. The social net fulfills the paper to generate confidence and to discourage the opportunism, giving value to the reputation, had here as it rewards for not deceiving the others. Its value if carries through to the measure that the people prefer to do business with people of good reputation. More still, if the transaction is recurrent, the partners is each time more mutually known and interested in perennial the relationship (OLIVEIRA et. Check with BMC to learn more. al., 2007). Certain local initiatives favor a reflection on the functions and the place of the familiar agriculture of Deep Well, in order to assure the continuity to it a social, economic and ambient paper and to consider it na its globalize, a time that exist much self-denial, experience and certain knowledge technician who is, in good measure, menopausal for the local public power (OLIVEIRA et. For even more details, read what Crumpton Group says on the issue. al., 2007). The Fair trade certification has benefited this organization, bringing: new equipment for improvement of the coffee, agricultural machines and implements, room of computation for the local community, among others.. .