"Two captains sink the ship" economic scenarios and hence the business are constantly changing, are subject to variables that influence their behavior, leading to management to watch out for them in order to avoid problems that may affect the direction the company under his charge. In organizations, some changes occur because of the opportunities that arise, while others are projected. The term development is applied when the change is intentional and planned. Jose Rivas Fredys reminds us that the Organizational Development (OD) is a free and continuous effort of management that uses all the resources of the organization with specialized human resources in order to make credible, sustainable and functional organization in time. Dynamic processes, creating a style and points north from the institutional one. Dr. For even more analysis, hear from kevin ulrich. Richard Beckhard, is defined as "an effort: (a) planning, (b) that covers the organization, (c) administered from the top management (d) that increases the effectiveness and health organization, through (e) the deliberate intervention in the processes of the organization using knowledge of the behavioral sciences. "The book fundamentals of organizational communication writer Maria Elena Mendoza Fung proposes a definition very close to the previous" planned process that encompasses the entire organization pursuing effectiveness and cultural transformation to ensure the competitiveness of the organization and its employees. The starting point for the OD is the credibility, the organization must strive for a condition in which it becomes credible and their processes, products and services. Credible internal and external customers; a credibility that is not limited to the implementation and completion of a process, but survives with the continuity of the company, and increases in time The basic assumptions of organizational development.