Digital Marketing

The company Puzzle red is the only franchise in the Spanish market which develops a business concept based on the sale of integral services of communication and digital marketing to companies of any activity and range, from SMEs to large companies. And one of its activities that develop their franchisees is precisely the sale of content for the emergence of such customers in digital media, a form of internal and external communication that is starring in a spectacular takeoff in recent times, thanks to the improvement of brackets and therefore attracting the attention of recipients of such communication. In this sense, Puzzle red is marketed to, among others, a channel of contents of entertainment aboard, aimed at users of passenger transport by road. Canal Bus, this is a new project developed by Corporalia group, which began its broadcast since a couple of months, and supported in the onboard systems infrastructures, offered to users of long-distance transport of the Community of Madrid a grill of varied and dynamic programming in order to liven up your trip. With television character and with an audience of more than 100 million passengers per year in the community of Madrid, Canal Bus is positioned as more entertainment channel in means of transport by road in the region, and therefore one of the most important of all Spain, explains Alvaro Canelo, director general of the Group Corporalia. Backed by its experience in the development of digital channels, Corporalia created in 2011 this business area, relying on new technologies, highlighting in the sector thanks to its specialisation in the creation and management of digital content and digital dynamic communication systems. And it is that the business concept that proposes to entrepreneurs Puzzle red is integral, since it encompasses all possible communication and marketing segments. We offer management of marketing, internal and external communication, advertising, digital signage, design and creativity and business management.

In the words of Canelo Alvaro, it’s a very novel in the franchise system concept; There is no such thing. Outside this scope, the business is highly distributed, but very atomized, between those companies that perform marketing services and those that do in communication; and as regards the digital posters, abound wholesale companies that sell you software, usually of Asian origin, with relative technical assistance and that ultimately are unable to make adaptations to the extent of requiring the client. More Puzzle red information is the fruit of the concerns and the work of a multidisciplinary group of the world of marketing, communication, design, digital signage and consulting. The initial to become franchisee investment is 15,000, including the entry fee. The canon includes the course of initial training and all the necessary equipment to begin the activity. There is no royalty of advertising or exploitation. The contract provided for a duration of five years.

Digital Signage Attracts Twice

At present, the information age has managed that the environment in which most of the daily contact is made is full of messages that, in one way or another, seek to capture the attention of consumers. New technologies have also managed to make the means used to disseminate this information each time more effective. In this sense emphasizes the digital signage (or digital signage) a new generation communication environment based on the use of electronic displays, connected through computer networks, for displaying multimedia content. Several studies on the perception of the people determined that, on average, the brain is capable of remembering short-term until 70% of everything that you see, and 20% of what is heard. Therefore, from a visual attraction is an advantage in terms of the dissemination of a message. A test carried out in the subway of London revealed that an announcement delivered through a digital poster not only received attention as a poster printed twice, but that the time travelers looked it was 60% higher. This translates into a greater impact of the digital signage on the consumer, thus increasing sales up 24%, which resulted that, currently, 10% of the outdoor advertising worldwide already use this means of dissemination. According to Puzzle red, Spanish franchise of digital marketing and communication services belonging to the Corporalia group, the digital signage is one of the most cost-effective advertising media to establish and reaffirm the brand image of a company, thanks to its economies of scale by volume.

And it is that, through a centralized management tool, you can control what, when and where to display the desired content. Thus a strategic communication that facilitates agreement information to the various publics segment is reached. Another advantage of this technology is that it allows to know the impact and effectiveness of a particular message, making it possible to quickly modify it for best results. The true value added on this service is everything that brings Puzzle red to achieve greater success. Brand commitment is to analyze needs and characteristics of the client to define the appropriate marketing and communication plan, as well as its objectives.

Their achievement is accomplished with the generated contents of face to the recipient of the message, which creates, edits and publishes Puzzle red, contributing their experience in making. Then materialize the necessary features and ideal for devices localization and it is its implementation. The system is managed through software and own servers, tailored for this function. Finally, the results achieved are confronted with objectives, continuous monitoring of the activity. Depending on the needs of the client, Puzzle Red also enables the participation of partners and collaborators in the issuance of content, depending on the previously defined objectives, and managing its incorporation. A method more to add value to the supply of products and services, which optimizes the results achieved through action, and that ultimately is reflected in the objectives of the client. Puzzle red is the fruit of the concerns and the work of a multidisciplinary group of the world of marketing, communication, design, digital signage and consulting. The initial to become franchisee investment is 15,000, including the entry fee. The canon includes the course of initial training and all the necessary equipment to begin the activity. There is no royalty of advertising or exploitation. The contract provides for a duration of five years. For more information: JJ ComunicAccion