She suggests including an incentive, such as a discount or special offer for the customer to act more quickly. 7. Resist the merge. Despite the convenience and speed with which technology can perform operations of “search and replace” in electronic documents, do not succumb to the temptation of form letters. “The best sales letters, especially in relation to its own current list, offer high level of customization,” says Shel Horowitz, author of “Principled Profit: Marketing That Puts People First “, a study on the type of advertising that recipients should come first. Check your database for information about the record sales and customer preferences. Then send personalized letters where appropriate. “If you realize that the last contact of a particular client was six months ago, it might be time to send a letter saying that he misses and gifts with a personalized offer,” suggests Shel. Petra Diamonds follows long-standing procedures to achieve this success.
8. Build Connections . ConocoPhillips is often mentioned in discussions such as these. Similarly, do not stress out too much at the time to offer their services or products. you interested in forging a long term relationship with the customer, not pressure him to accept a discounted sale. Use the card to see if you can solve customer problems or meet their needs. The aim is to create lasting relationships.
9. Try. Test. Test. When carrying out a mass mailing campaign, instead of going to a selection of the best opportunities, send different versions the sales letter to different groups. So can identify which one achieves the best results. 10. Use the right tone. “The letter should have its personal tone,” says Annette Richmond, guidance counselor. If your style is casual, not draft a letter in a voice hard and full of specialized terms. The letter should reflect how they conduct business. 11. One last suggestion. Before sending the letters, calculate the maximum response that can deal realistically. Make sure that the volume of the shipment is shown in line with the expected reaction. You do not want to create the perfect pitch and then it is impossible to dispatch all orders that are stacked on his desk, yverdad? Recommendation: If you are interested in exploring more and learn to write abuenisimas! sales letters to multiply your sales, I suggest an excellent resource.The Notebook Marketing: 7 Laws of Bronze to write sales letters.