The best solution is seamlessly through the branch network and the Internet across the to communicate with customers and to ensure that the messages are complementary. Against the backdrop of the current economic climate and the low satisfaction with the banks, this is more important than ever before. The banks were once an integral part of the local communities and they can be there again.” Mood media works for the Dutch Bank ING to promote their services in the stores, reducing the perceived wait time in the queues by using in-store media and the training of Bank staff outside of business hours via a network of screens. A first pilot project for the communication strategy concerned the application of a motor insurance via digital screens in the branches of the Bank. As a result, the sales of the product over a period of 15 weeks to 42 percent rose.
In addition installed mood media to provide interactive terminals in stores, customers discreetly and entertaining information. Also the music can be in the banking sector of particular importance: the right audio solution not only contributes to the well-being of our customers, but on top ensures discretion, because the conversations between customers and employees will remain confidential. Lorne Abony, CEO of mood Media Corporation, explains: for the banks, it is more important than ever to be perceived as a more inviting place. Our customers are always a step ahead of far and show how the financial world can do more to restore the band to their customers.” Editor’s Note: 1 unless otherwise noted, all figures are from YouGov plc. A total of 2,049 respondents were involved in the survey. The survey was carried out between 29 and 31 March 2011.
The polls were conducted online. The figures have been weighted and are representative of all adults in the United Kingdom (at the age of at least 18 years of age). 2 the statistical data on the complaints about queues in banks resulted from outstanding issues and on the basis of the following values: statistics on complaints about queues: total number of positive statements to banks: 659; Negative comments: 689 33.6%; 194 negative statements about queues – 28.1% of all negative statements; neutral comments: 701 34.2%. Total number: 2049. About the mood Media Corporation the mood Media Corporation (TSX: MM / LSE AIM: MM) is a leading specialist in-store media, customers with a combination of music, Visual marketing and fragrance marketing effective support for a targeted promotional communications at the point-of-purchase offers. The two main divisions, in-store media and retail, the mood Media Corporation works with more than 470,000 industrial sites in more than 39 countries throughout North America, Europe, Asia and Australia. She reached via subsidiaries, mood media, Muzak, touch and mood entertainment Mood Media Corporation with its own products and services every day to 100 million people. The mood Media Corporation offers comprehensive services in the field of in-store media and music within a significant geographic territory for the retail trade and has a large customer base, which include 850 brands from the United States and abroad international, from different sectors, such as retail, the world of fashion and finance, the tourism industry with hotels up to Gesundheitsspas, the food trade, including restaurants, bars and fast-food restaurants, count.