The company Puzzle red is the only franchise in the Spanish market which develops a business concept based on the sale of integral services of communication and digital marketing to companies of any activity and range, from SMEs to large companies. And one of its activities that develop their franchisees is precisely the sale of content for the emergence of such customers in digital media, a form of internal and external communication that is starring in a spectacular takeoff in recent times, thanks to the improvement of brackets and therefore attracting the attention of recipients of such communication. In this sense, Puzzle red is marketed to, among others, a channel of contents of entertainment aboard, aimed at users of passenger transport by road. Canal Bus, this is a new project developed by Corporalia group, which began its broadcast since a couple of months, and supported in the onboard systems infrastructures, offered to users of long-distance transport of the Community of Madrid a grill of varied and dynamic programming in order to liven up your trip. With television character and with an audience of more than 100 million passengers per year in the community of Madrid, Canal Bus is positioned as more entertainment channel in means of transport by road in the region, and therefore one of the most important of all Spain, explains Alvaro Canelo, director general of the Group Corporalia. Backed by its experience in the development of digital channels, Corporalia created in 2011 this business area, relying on new technologies, highlighting in the sector thanks to its specialisation in the creation and management of digital content and digital dynamic communication systems. And it is that the business concept that proposes to entrepreneurs Puzzle red is integral, since it encompasses all possible communication and marketing segments. We offer management of marketing, internal and external communication, advertising, digital signage, design and creativity and business management.
In the words of Canelo Alvaro, it’s a very novel in the franchise system concept; There is no such thing. Outside this scope, the business is highly distributed, but very atomized, between those companies that perform marketing services and those that do in communication; and as regards the digital posters, abound wholesale companies that sell you software, usually of Asian origin, with relative technical assistance and that ultimately are unable to make adaptations to the extent of requiring the client. More Puzzle red information is the fruit of the concerns and the work of a multidisciplinary group of the world of marketing, communication, design, digital signage and consulting. The initial to become franchisee investment is 15,000, including the entry fee. The canon includes the course of initial training and all the necessary equipment to begin the activity. There is no royalty of advertising or exploitation. The contract provided for a duration of five years.